Get smashed
Brand identity for an ultra slick Mediterranean bar and restaurant in downtown Santa Cruz, Ca. Red Restaurant & Bar lives in a very convenient location above the Historic Santa Cruz Hotel. Inside, it’s dark and cozy – the perfect combo for late night cocktail and snack sessions with friends.
The Red website is loaded with plenty of textures and organic elements found inside the restaurant. Be sure to check out the flaming Cosmo on the photo gallery page. The menus are dynamically driven with a content management system. The owners can make changes to the content without affecting brand personality. A supporting icon system was developed to expand the campaign tagline “Eat, drink, relax, repeat.” These iconic elements were used on the website and print ads to support the brand message of feeling fun, youthful, and energetic at Red Restaurant & Bar.
